Our Work/Vehicle Intelligence for Fuel Retail
Enterprise · Energy & Retail
Turning forecourt CCTV into customer intelligence.
An AI-enabled ANPR platform that uses existing outlet cameras to understand vehicle-level visits and fuel consumption, and to engage customers through consent-based WhatsApp communication.
- Client
- Hindustan Petroleum Corporation Limited (HPCL)
- Sector
- Fuel retail
- Infrastructure
- Existing CCTV and POS
- Engagement
- Consent-based WhatsApp
- Privacy
- Anonymous by default
The Challenge
Cameras everywhere. Insight nowhere.
Fuel retail outlets serve millions of customers every day, yet they have no means to identify repeat vehicles, measure loyalty or track visit frequency beyond aggregate sales.
Most outlets already have CCTV, but it is used only for security. There is no direct channel to customers, and outreach is disconnected from how customers actually refuel.
- No visibility of repeat vehicles or visit frequency
- CCTV restricted to security, with no analytics
- No direct communication channel with customers
- Generic engagement detached from real usage
Architecture
Four layers, from camera to conversation.
Modular and scalable: outlets are onboarded incrementally with no change to the core design.
Edge
- CCTV cameras
- AI processor
- Vehicle detection
- Plate recognition
Data
- POS and dispensing
- Spatial-temporal correlation
- Fuel records
- Transaction mapping
Platform
- Vehicle records
- Analytics engine
- CRM system
- Customer profiles
Output
- Dashboards
- Reports
- WhatsApp engagement
- Segmentation
How It Works
Fully automated at the forecourt.
Arrive
A vehicle enters the outlet and is captured by CCTV.
Recognise
The AI detects the number plate and vehicle type.
Refuel
The nozzle is activated and the transaction is recorded.
Link
The visit joins the vehicle record, and a customer profile where consent exists.
Update
Dashboards and analytics refresh with no input from station staff.
Customer Engagement
The right message for every segment.
Behavioural segmentation based on recency, frequency and value drives every message.
| Segment | Who they are | Engagement |
|---|---|---|
| Champions | High-value, frequent customers | Recognition and thank-you messages |
| Regulars | Consistent repeat customers | Refuel reminders before the estimated next visit |
| New | Recent first-time visitors | Welcome and onboarding messages |
| At risk | Declining visit frequency | Targeted outreach |
| Dormant | Inactive for 60+ days | Re-engagement campaigns |
Rollout
Pilot, platform, scale.
No hardware modifications are required at any stage.
Phase 1
Pilot deployment
- Select pilot outlets
- Validate detection accuracy
- Test dispensing integration
- Assess system performance
Phase 2
Platform setup
- Integrate CCTV with the AI layer
- Map POS to vehicle records
- Configure analytics and CRM
- Set up dashboards and reports
Phase 3
Scaled rollout
- Progressive outlet onboarding
- User orientation and training
- Ongoing system monitoring
- Continuous optimisation
Know every vehicle that visits your network.
We begin with a pilot at selected outlets, using the cameras and POS systems already in place.
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