Public Health · Maternal & Child Care

A personal health companion for every mother.

Maatritv+ is an AI-powered maternal and child health system that identifies risk early, guides every mother in her own language, and ensures that no danger sign goes unanswered, from pregnancy to age five.

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80%+early detection of high-risk pregnancies (target)

40%fewer missed antenatal visits (target)

30%+improvement in vaccination compliance (target)

Sector: Maternal and child health
Coverage: Pregnancy to age five
Channels: WhatsApp and voice, local languages
Users: Mothers, ASHAs, ANMs, Anganwadi workers, PHC doctors
Integrations: MCH portals, PHC, 108

The Challenge

Too many mothers fall through the gaps.

India’s maternal mortality ratio stands at 97 per 100,000 live births. Many rural families remain unsupported because of poor information flow, missed visits and no real-time tracking.

High-risk pregnancies often go unflagged, early childhood delays are missed, and there is no reliable way to confirm that nutrition, immunisation and growth services were delivered.

32%of women in India do not receive complete antenatal care (NFHS-5)

Fragmented access to verified health information
Low antenatal care compliance
High-risk conditions left unidentified
Missed screening for hearing, vision and speech delays
No verification that services reached Anganwadi centres

Our Solution

Six capabilities, one care loop.

Prediction

AI Risk Identification

Predicts and flags high-risk pregnancies and developmental delays using health records, behavioural inputs and WhatsApp responses.

Guidance

Personalised Messaging

Weekly health guidance, appointment and vaccination alerts, nutrition advice and red-flag symptom tracking.

Assurance

Service Delivery Confirmation

Verifies that services such as tetanus injections, IFA tablets and child vaccinations were delivered.

Workforce

Worker Empowerment

Daily task lists for ASHAs and ANMs, delivered by voice in their local language.

Early childhood

Development Tracker

Screens children from birth to five for vision, speech, hearing and motor delays, and tracks growth quarterly.

Emergency

Emergency Alerts

Instant escalation to the PHC, 108 ambulance or ASHA when danger signs such as fetal distress or severe bleeding are reported.

How It Works

No sign-up. No missed signal.

STEP 01

Enrol

Mothers are enrolled automatically from government MCH records.

STEP 02

Profile

The AI engine classifies each mother as low, moderate or high risk.

STEP 03

Guide

Stage-specific messages and reminders arrive on WhatsApp and voice.

STEP 04

Answer

Mothers ask questions by text or voice, supported by qualified doctors.

STEP 05

Escalate

Danger signs trigger immediate alerts to health workers and 108.

Rollout

From one district to the whole state.

Phase 1

Pilot launch

Baseline study of high-risk patterns
Trimester-based WhatsApp and voice content
MCH integration for auto-enrolment
AI messaging in one or two districts
Training for PHC staff, ASHAs and ANMs

Phase 2

Expansion and early childhood

Messaging extended to all districts
Post-delivery care for mother and baby
Quarterly growth and milestone checks by Anganwadi workers
Daily priority follow-up lists
Real-time supervisor dashboards

Phase 3

Intelligent care

Voice-enabled AI helpdesk
Predictive risk detection
Emergency escalation system
Automated follow-up tasks for health workers
Continuous learning from real-time feedback

Anticipated Impact

Targets set before the first message is sent.

80%+early detection of high-risk pregnanciesTarget

40%reduction in missed antenatal visitsTarget

30%+improvement in vaccination complianceTarget

10+developmental delays screened in early childhoodScope

Build a real-time maternal and child health network for your state.

We begin with a district-level pilot integrated with your existing MCH systems.

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